You're filling up at a gas station when someone approaches you, visibly distressed. They explain they're stranded, out of gas, and desperate to get home. They offer you what appears to be a gold necklace or ring in exchange for some cash—just enough to fill their tank. The jewelry looks genuine, and you want to help.
Stop.
This could be the start of a fake gold or jewelry scam.
Across Alberta, reports of these scams are on the rise. Fraudsters are targeting Albertans in parking lots, along highways, and at rest stops. We want to help you recognize these scams before you become a victim so that you can protect yourself and your personal belongings.
How the Scam Works
Fake gold and jewelry scams follow a predictable pattern designed to exploit our instinct to help someone in need.
The Setup
Scammers pretend to be stranded and desperate. They may claim their vehicle has broken down, they've run out of gas, or they're facing a family emergency. The story creates urgency and emotional pressure, making it difficult for you to think clearly or question their motives.
Common Locations
These scams usually occur in places where you might be alone or distracted:
- Rural roads and highways
- Gas stations and convenience stores
- Parking lots at shopping centers or rest stops
- Truck stops and service areas
Locations like these allow scammers to approach you when you're preoccupied or away from anyone who might intervene.
The Pitch
Scammers will offer to exchange what they claim is a gold necklace, ring, bracelet, or watch for cash or gas money. They may claim the jewelry is a family heirloom or worth far more than they're asking. They need help now, and you're their only hope.
The Reality
In almost every case, the jewelry is fake, gold-plated, and completely worthless. Scammers purchase these items cheaply online or from discount retailers and pass them off as genuine gold or precious metals. By the time you realize you've been duped, the scammer is long gone.
The Added Danger
While the financial loss is concerning, there can also be a threat to your safety. In some cases, the criminals work in groups to distract you. While one person starts the conversation and shows you the fake jewelry, an accomplice may be stealing items off your person or rifling through your vehicle for valuables. They may also be using it as a distraction technique to physically harm you.
Red Flags to Watch For
Recognizing the warning signs of a fake jewelry scam can help you avoid becoming a victim. Be alert for these red flags.
Emotional manipulation
Scammers may use emotional stories about sick children, stranded family members, or desperate circumstances to pull at your heartstrings.
Approaching in isolated areas
If someone approaches you out of nowhere in a parking lot or along a highway, especially when you're alone, be cautious. People in distress are more likely to seek help from professionals such as law enforcement, gas station attendants, or roadside assistance services.
Dramatic stories
Pay attention to how the person tells their story. If it sounds scripted or overly detailed, it may be a rehearsed pitch they’ve already used on multiple victims.
Pressure to make quick decisions
Scammers don't want to give you time to think, ask questions, or ask for someone else’s opinion. They'll push you for an immediate exchange, claiming they need to leave right away.
Reluctance to provide contact information
A genuine person in need would be willing to provide their name, contact information, or other details. Scammers will avoid giving you any way to verify their story or track them down later.
How to Protect Yourself
Protecting yourself from fake jewelry scams requires awareness, caution, and trusting your instincts.
Stay alert
Be aware of your surroundings when you're in parking lots, at gas stations, or stopped along roadways. Keep an eye on who's nearby and pay attention to anyone approaching you unexpectedly.
Don't engage
If someone approaches you with an unsolicited offer or story of strife, politely decline and move to a safe location. You don't owe anyone an explanation, and it's okay to say no. A simple "I'm sorry, I can't help" is sufficient.
Verify before helping
If you genuinely want to help someone who appears to be in distress, suggest other solutions. Offer to call roadside assistance, direct them to a nearby gas station attendant, or contact local law enforcement on their behalf. You can help without putting yourself at risk.
Secure your belongings
Be aware of distraction techniques. If someone is trying to show you something or get your attention, make sure your valuables and vehicle are secure.
Travel in a group when possible
There's safety in numbers. When travelling or stopping at unfamiliar locations, try to have someone with you. Scammers are more likely to target people who are alone.
How to Report a Scam
Whether you've encountered suspicious activity or believe you've been scammed, reporting the incident is crucial. Your report helps law enforcement track patterns, identify suspects, and prevent others from becoming victims.
Contact the local RCMP or police services. Call 310-RCMP (7267) in Alberta to report suspicious activity or fraud. If you're in immediate danger, always call 911.
When you report the incident, include as much detail as possible:
- Time and date of the encounter
- Exact location (intersection, gas station name, highway marker)
- Physical descriptions of the suspect(s) (height, build, clothing, distinguishing features)
- Vehicle description, including make, model, colour, and license plate number if possible
- What was said and how the interaction unfolded
- Whether you lost money or property
Even if you didn't fall for the scam, reporting helps authorities build a case and warn others in the community.
Stay Informed, Stay Safe
Fake gold and jewelry scams prey on our willingness to help others. But it's okay to say no, and it's okay to prioritize your safety.
By staying alert, recognizing warning signs, and trusting your instincts, you can avoid falling victim to these scams. If you encounter suspicious activity, report it immediately. You’re not only protecting yourself but also helping to safeguard your neighbours.
Together, we can reduce these scams and keep our communities safe.
January 29, 2026